Hi, I am Sophie

A digital strategist

I'm a multifaceted professional, combining my skills as a marketing & brand strategist, project manager, and UX designer.

Latest projects

Check out my case studies and web design projects to get a sneak peek of the way I work and approach projects.I've worn different hats, I worked as a project lead on a big project for ECHT Onderwijs, worked as a UX researcher UX designer and UI designer for Tolk2Go and I worked as a freelancer on new Webflow and WordPress websites for smaller companies with lower budgets.

From Concept to Creation: Building and Branding Natuurwijn.online's Distinctive Blog in Webflow
Webdesign
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Redefining Tolk2Go's Digital Presence, and streamlining customer experiences through Web and Mobile Apps
UX/UI design
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Enhancing ECHT Onderwijs: redesign and platform integration on HubSpot CMS
UX/UI design
View project

About

Who am I
Based on this globe, but mostly in Tenerife

Beyond my passions for traveling, snowboarding, and surfing, I find myself getting excited at every start of a new project. There's this captivating excitement that comes with brainstorming alongside companies, designing their digital playground for the ultimate user experience.

In my marketing journey, where I work as a product owner of HubSpot and Google Ads, I love finding that sweet spot where marketing goals and user experience high-five.

But, what really excites me is constantly learning new things. Whether it's understanding different groups of people, exploring the latest tech trends, or getting to know the atmosphere of newly established companies.

Skills

Hard skills

  • Figma
  • HubSpot
  • A/B testing
  • Adaptive testing
  • Webflow
  • GoogleAds
  • Meta ads
  • WordPress
  • Invision
  • CSS

Soft skills

  • Strategic thinking
  • Adaptable
  • Communicative
  • Decision-making
  • Problem-solving
  • Goal-oriented
  • Empathic
  • Critical thinker
  • Open minded

Languages

  • Dutch - native
  • English - fluent
  • Spanish - basic
  • German - basic

I would probably 😜 love to work with you
Let’s connect by dropping me a message
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